Ubisoft just went through a rough patch, axing six games like the long-delayed Prince of Persia: Sands of Time remake, plus four unannounced ones (three new IPs and a mobile title). This is all part of a "major reset" to streamline ops into five creative houses: one for Assassin's Creed/Far Cry/Rainbow Six, another for shooters like The Division/Splinter Cell, live services, narrative adventures (Anno, Rayman), and family games (Just Dance). They shut down Halifax and Stockholm studios, delayed seven more titles, and fast-tracked cost cuts aiming for 500 million euros saved since 2022-23. Shares crashed 33% to 4.46 euros, a record drop and 14-year low, after years of sliding from 95 euros peaks in 2018.
FY25-26 now looks grim: 1.5 billion euros net bookings (down 330m), 1 billion euro operating loss from writedowns. CEO says it'll reclaim leadership and growth, leaning on AI and select AAA. But after past flops like Star Wars Outlaws and repeated delays, skeptics wonder if this fixes deep issues or just more band-aids on a sinking ship. Time will tell if the pivot pays off.
